For small businesses just getting started, there are some free tools available to help. They may be good options in the beginning as your business is just getting started. Once your business matures, an evaluation can be made to see if the free tool can scale with your business.
Financial Management Tools
Wave for bookkeeping
Wave is 100 percent free and has many of the same bookkeeping features as paid software, such as downloading transactions from your bank account, digital invoicing with online payments, estimates, bank reconciliation, reports at a push of a button, and an app so you can do your bookkeeping on the go.
MileIQ for mileage tracking
You’ve probably heard that you can write off your business mileage but haven’t gotten around to actually tracking your mileage. Seriously, who has time for that? What if I told you there was a way to track your mileage without doing anything… like nothing, nada, zilch?
MileIQ is an app that tracks your mileage and recognizes when you drive. The app uses a feature called Drive Detection, which knows when you’re driving, automatically turns itself on, and tracks your mileage. Then, all you do is categorize your trips drives as business or personal.
Before using MileIQ, one of my clients kept a manuel mileage log. Every week she logged her drives using her calendar, Google Maps, and a spreadsheet. If you think that sounds tedious—you’re right. MileIQ tracks her mileage in a quarter of the time. Plus she gets a sweet tax deduction.
MileIQ is free for up to 40 drives a month.
Foreceipt for digital receipt management
Foreceipt app-ifies your receipt management so you don’t have to hold onto any paper copies—or dig them up when you’re reviewing your expenses. It lets you snap a picture of your receipt, enter key information, and then toss the paper clutter.
The best part? Foreceipt syncs with Google Drive so you can access your receipts anytime, anywhere.
Foreceipt is free for up to 50 receipts a month.
Project and Task Management
Let’s face it, when you own a business your brain is expected to keep track of 500 things when it really only has space for 50. So how do you keep track of the 450 other things? By using Asana!
Asana is a task management software. You can create projects with corresponding tasks, set deadlines, and assign tasks to your team. You can also create recurring tasks, set up email notifications, and view team progress goals. Trust me, your brain will thank you.
But isn’t Asana just for big businesses? Not at all! Small businesses can get just as much benefit out of Asana. For example, I use Asana to template my product launch process. I have a master project for each launch and duplicate the project and tasks for every new launch. This way I don’t have to recreate a project outline every time I launch a product. I’ve also heard of solopreneurs creating recurring tasks for their weekly bookkeeping routine so that every week they have a workflow to follow.
Trello for task project management
Trello is a collaborative project management software that is modeled after a Kanban board. You make different columns that represent an overarching project category or status (like to do, doing, done). Under each column you create cards that represent a project. Within each card you can make checklists, upload attachments, and communicate back and forth with your team.
The drag-and-drop system makes it easy to drag cards from one column to another and quickly see the status of any project.
Personally, I use Trello with my content manager to manage my website’s editorial calendar. Not only am I able to quickly pull up a workflow for my weekly blog posts and check my content manager’s progress on projects, but we also communicate exclusively in Trello. That means I don’t have to worry about hundreds of email threads spiraling out of control.
Google Drive for collaborative document sharing
You’ve no doubt heard of Google Drive, which is a free cloud storage account that comes with any Gmail address. Cloud storage is cool and all, but where Google Drive really shines is in it’s collaboration features.
Not only can you share documents or folders with anyone, you can also give them editing or commenting access so you get feedback and can work collaboratively on documents, spreadsheets, and slides without the hassle of sending attachments over email.
Toggl for time tracking
If you’re constantly underbilling for your time, you need to level up your time tracking. That’s where Toggl comes in.
Toggl is software that allows you to track your time for unlimited clients and projects. You can start a timer or manually input your time via a mobile app, desktop app, or website. However you use it, Toggl keeps all your time entries organized, and you can run time reports based on a client or project.
One of my clients is a web and print designer who works with up to 10 clients at a time. Between design work, edits, and web updates, keeping track of every small billable task he performs in a day is a daunting. Toggl keeps all of his time tracked and organized so billing is a cinch.
Appointlet for appointment scheduling
The worst part about setting up a meeting? The 20 emails back and forth trying to figure out a time that works for everyone. Biggest. Time. Suck. Ever. Don’t worry, there’s an app for that.
With Appointlet, you send your clients or colleagues a link to your booking page and let the software do the rest. You can set your business hours, block off time, and integrate your Google Cal or Office 365 to show when you’re busy or free. You can also create multiple appointment types with different names and durations and set different availability for each type of appointment.
Marketing Tools for Small Business
Mailchimp for email marketing
If you’re still BCC’ing all of your customers, it’s time to move over to Mailchimp. Mailchimp is an email marketing software that allows you to create beautiful emails using a drag-and-drop builder and even automate aspects of your email marketing. Plus Mailchimp helps you keep your emails CAN-SPAM compliant, which keeps your customers happy and your business from paying costly penalties.
The free plan comes with 2,000 subscribers and you can send up to 12,000 emails per month.
Canva for graphic design
Once upon a time graphic design was only for professionals who knew the mysterious secrets of Photoshop. But no more! You can use Canva to create beautiful graphics using a drag-and-drop interface. Canva was made for people with no design experience, which means the entire process is easy and straightforward. Think of it as a stripped-down version of Photoshop with WAY less buttons.
Canva provides a ton of templates for social media and print graphics, so you can just plug in your info and go. The free plan comes with 1GB of storage and access to over 8,000 templates.